Is Skim print the way forward?

Digital print Market Harborough

The UK as a whole are increasingly becoming glued to our phones, whilst the number of smartphone users around the world is expected to smash past 1.75bn this year. We use our phones for everything – from tweeting our every move, to purchasing our groceries and ordering our latest batch of flyers from Omniprint.Set of Flat Design Icons. Mobile Phones, Tablet PC, Marketing Te

Currently 88% of smartphone users use their phones to research an online purchase, whilst mobile use now accounts for over 50% of time spent online – so advertisers have come up with a new way of using print to entice smartphone users in: clickable print.

According to print gurus, new ‘Skim’ technologies will allow users to interact with print on their smartphones, in a similar manner to QR codes. By Skimming a phone over a poster with pre-programmed print, digital content will automatically open on the user’s phone.

Commenting on the new technology, Timon Colegrove of Hunts Paper & Pixels said: “You skim and the video starts playing instantly…That’s key because people don’t want to wait for content to load.”

So will the increasing numbers of UK printers now getting involved experience the boom they’re anticipating? They argue that the climate is now exactly right, both in terms of smaller brands, publishers and marketers’ engagement with digital content, and consumers’ willingness to scan.

Are appointment cards still necessary?

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businesscardWhilst text or email reminders for appointments are increasingly popular, there are still benefits to the old fashioned appointment card.

Firstly, appointment cards offer a physical reminder of an appointment – whether it be for a hair appointment or a business meeting, people tend to put the card somewhere they will see it and remember it. This means your card is probably seen by other people, so it offers some free advertising for you! Try to put all the basic information you would put on a business card onto your appointment card so that these potential new clients can get hold of you.

Try designing your cards to include special offers or vouchers, a QR code to link back to your website, or just some interesting facts about your business. By designing them with the customer in mind, you will have created something that they want to keep hold of and pay attention to.

Keep the design in line with that of your business’s promotional material, so that any potential clients know who you are, but feel free to think outside of the box with the rest of the design. Any interesting features will draw the client’s eye and help them to remember you.

To get your appointment cards printed professionally and make the best impression on your clients, contact Omniprint today on 01858 462152.

Seven reasons you should still use business cards

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Omniprint business card images 001In an age when it is uncommon to walk into a meeting without your smartphone in hand, are business cards really necessary or just plain old fashioned? Here are seven reasons why Omniprint think that you should still make the effort to get printing business cards for 2014…

It’s easier and quicker to give someone your information on a business card. Agreeing to email someone your information means that you have to gain their email address and input that information, so why not just have all of your details written down already?

Business cards are never inaccessible because you’ve forgotten to charge them, there’s a power cut, or you have no signal. You can use them in any location – even on planes or in hospitals, where you can’t have your device switched on.

You can use your business card as promotional material. Who says that your card should just have your name and contact details on it? Provide your potential client with some information about what you do and how you differ from other businesses and you could be on to a winner.

Business cards make your business seem trustworthy. If you’re a new or small business that people are unlikely to have heard of, your business will be judged on its appearance.

There are still plenty of people that do not own a digital device – they will value the fact that you’ve thought of this and have not forgotten about them.

Even if business cards are no longer absolutely essential in British culture, in countries such as Japan and Hong Kong you are still judged by your card, which is perceived as a way of showing how you do business.

To start the New Year with new business cards, contact Omniprint on 01858 462152 or email us at info@omniprint.org.uk. With business cards priced from 3p and appointment cards from 4p, we pride ourselves on printing cards with a professional finish, guaranteed to give your business the edge on your competition. 

 

How will print marketing fare in 2014?

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qr code businessWith the rapid development of technology over the past twenty years, it wouldn’t be foolish to consider the print medium to be dead. However, the print industry is continuing to grow, and has evolved to offer many things that online marketing cannot. 76% of small businesses state that their marketing would ideally involve both print and digital communication, in order to gain blanket coverage.

So how can print help your marketing campaign in the digital world?

Personalised printing – Variable printing allows your business to create bespoke media, changing parts from item to item, such as names, addresses and message sent. People will recognise the effort it has taken to create something personalised, and will feel special. This personal style is often neglected in digital marketing

Use print to back your digital campaign – QR codes are ideal for putting on flyers or brochures to direct your potential customer to more information, whether it be a website or social media page. These codes can be easily customised in order to fit with your campaign’s style.

Print marketing grabs attention – It makes sense that as more businesses compete for attention online, it can be beneficial to switch your focus to print marketing. People really value postal mail, and are far more likely to give this their attention than the thousands of email newsletters received in one day.

To get the best results, combine your print and digital marketing efficiently so that each plays off the other. Try to get creative with your materials in order to really create a good impression on your target audience. Contact Omniprint today on 01858 462152 to find out about our printing services. 

Get creative with your business cards

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Omniprint - Business & Appointment cardsThe aim of a business card is to get your name and what you do out there for the public to see. Here are some interesting ways to use your business card to get noticed…

Give your card to anyone who asks for your number – whether it be a potential client, date or even just someone wanting to share lifts with you, by giving out a card you know that they have your correct details. Physically having passed them on makes them much more likely to be used, and also to be left around where someone else could read them!

Swap cards with someone – By giving a set of your cards to someone and taking some of theirs, you can draw a lot more attention to your business; your cards will reach a whole new group of people. Try to pick someone whose business you would use yourself, and who your clients are likely to benefit from knowing about.

Leave your cards in unusual places – Try hiding your cards in random settings, for example in a coffee shop or library. You never know, the people who come across them may need what you are selling, or may be prompted to pass them on.

Give out extra cards – If you are sending out products, why not add a few extra business cards with the delivery notice? The best case scenario is that they’ll be passed on to a few friends, along with a good review of the product you’ve provided.

Try adding a QR code onto your card – As most people use digital media, QR codes will make sure people know how to access your website directly. You can make these codes for free online.

Use the space on the back of your card – Add some form of discount voucher onto the back of your card, whether it be for a free consultation or money off, it will draw more attention than simply listing your name and what you do.

Speak to Omniprint today to find out more about printing your business cards professionally. Call us on 01858 462152 or email info@omniprint.org.uk.

Print or email?

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Envelope with email sign dropping into mailbox

Although email campaigns have the ability to reach a larger pool of customers for less money, printed campaigns are known to have better conversion rates. Email newsletters or offers can be easily deleted without ever being opened, or sent straight to spam folders. Direct mail, flyers and brochures are certain to reach their target audience, and can generate interest through high quality visuals.

Print campaigns can be especially relevant for smaller businesses, with printed promotional materials helping to keep your business fresh in the mind of your potential client. These materials are also beneficial for networking with other businesses.

Print can also be used to direct traffic to your website for continuous interaction. By adding QR codes to your print marketing, customers can be quickly linked to your website, or to a specific promotion, so you are able to provide them with unique discounts, encouraging repeat custom.

To get your print marketing campaign started, contact Omniprint today to discuss how we can help you. Call us on 01858 562152.

Young readers prefer print

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Vintage old books on wooden table over grunge background

A new survey has found that 62% of 16 to 24 years olds prefer traditional printed books to e-books on Kindle or e-reader devices. When asked about their preferences for physical products against digital, printed books were those which were most wanted in material form.

The survey noted two major reasons for this preference, notably value for money, and an emotional connection to physically owning a book. 28% of respondents suggested that e-books should be approximately half of their current price, with just 8% stating that the pricing is correct as it stands. Other reasons suggested were that readers ‘liked to hold the product’, ‘are not restricted to a particular device’, ‘can easily share it’, ‘like the packaging’ and ‘can sell it when finished with’.

Sixteen to 24 years olds are renowned for their IT skills, and therefore this preference was not expected. “It is surprising because we think of 16-24s as being attached to their smartphones and digital devices, so it does shout out,” says Luke Mitchell of agency Voxburner, which researched questions about buying and using content with 1,420 young adults.

It is clear that marketing your business through physical print can reach this demographic, and printed brochures and flyers are seen as unique and special, in contrast to digital marketing, which prevents an emotional connection. To speak to Omniprint about our printing services, contact 01858 562152 today.

Why the brain prefers paper!

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Libreria_Ebook_1New findings by the Scientific American magazine support the notion that people understand and remember text better when read on paper than on screen. With e-readers and tablets becoming increasingly popular, this is good news for those who still place value on paper and print.

There have been more than 100 comparative studies into the differences of how people read and comprehend on paper versus on screens in the last 35 years. Whilst technology has been rapidly advancing, it still has not reached or surpassed the comprehension levels of traditional paper users, with readers achieving higher levels of comprehension and retention when reading from paper.

Screen based reading prevents comprehension as it is more mentally taxing and physically tiring than reading on paper; computer screens, smart phones and tablets shine light directly onto people’s faces, whilst reading on a screen for long periods of time can cause eyestrain, headaches and blurred vision.

Although it is clear that there are some obvious advantages to using digital technology, for example the ability to access information at any time, and access a number of resources from one digital location, reading from paper is more conducive to learning and retaining. Further to this, the research shows that paper can fulfil a societal role, aiding readers in creating their own unique learning or study habits, and ensuring they get personally involved in whatever they may be reading. By reading from paper, the tendency to multi task is eradicated, leading to a fuller understanding of the subject matter.

By printing your brochures or leaflets with Omniprint, you ensure that you maintain your customer’s full attention, and that they fully understand and retain knowledge of your product. We produce professional, tangible material that can really help to produce results. For more information, contact us on 01858 562152.

 

How can paper and print marketing benefit your company?

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Color magazinesAt Omniprint we were really interested to see this article in The Drum discussing the value of using paper and print marketing as well as or instead of digital marketing. The article offers a range of opinions from a variety of people operating in the print and paper industries.

Jonathan Mitchell, managing director, Arjowiggins Creative Papers
‘in my mind the question is not about print or digital but it’s about the rightful place of creativity. Louis Armstrong said: “There’s two kinds of music; the good and the bad. I play the good kind”.

It’s the same with brand communication; there’s good and bad print and good and bad digital. Creativity needs to be used to deliver great design in brand communication. Print needs to be used in combination with digital. Print brings a physical and emotional connection to a brand and can make a recipient feel special and valued. Research has shown that direct mail with strong creative achieves twice the average response rate. Whereas digital offers immediacy, speed and efficiency and is well suited for brief, follow up messages to existing customers.’

Tom Priestley, head of print, Liaison Print Management
‘What does paper and print offer over digital?
 
It can create real cut through and standout as a communication channel, whether it’s a cleverly created, targeted and well-timed piece of direct mail or a brochure that is picked up in-store. Because print lives in the physical world it isn’t consumed in the same way or quite often at the same time as its competing digital platforms. How often do people at work still print out that presentation or email so they can read through it at their desk and make amends with a pen? In order to get the most out of print we have to understand the consumer and how and why they are going to respond to print over digital communications.’

Marian Thomasson, marketing manager, Antalis UK 
‘Paper and print is a very tactile and eye-catching medium, which opens up an incredible range of opportunities for designers and marketers that wish to create beautiful, multi-sensory pieces of work. Digital devices, however sophisticated, cannot replicate the look, feel and individual characteristics of paper and other substrates.’

Pari Blackbeard, head of marketing and promotion, Fedrigoni
‘Printed paper will always carry a sense of prestige; it has qualities you just can’t replicate on screen. The way a printed sheet smells and its tactile nature will always make digital mediums less appealing. We are so bombarded by the digital world that when you’re given a printed piece it makes you want to cherish it even more.’

Graham Congreve, director, Evolutionprint
‘Paper and print offers a physicality that can be experienced and felt – it lives and breathes. It’s tactile, sensory and offers added value. Audiences appreciate good print even more in a digitised world.’

Andrew Harris, European & UK Graphic Arts Customer Marketing, Professional Print Solutions, Canon Europe
‘Print is an effective communications tool that adds value to any marketing campaign. It is tangible and engages multiple senses, something that the end-user can hold, feel and sometimes even smell. It is tactile and has longevity, which enables it to grab attention, capture the imagination and ‘stick’ in the memory of the recipient. A high quality piece of print has authority and conveys importance, and is an ideal tool for both building brands and delivering corporate messages. In an email-saturated market, print is still the most effective way to reach consumers – research from the Direct Marketing Association in the UK found that 91 per cent of printed direct mail sent to prospects is opened.’

If these opinions have encouraged you to incorporate print into your marketing campaign, why not contact Omniprint today on 01858 462152? We are the leading litho and digital printers in the Leicestershire and Northamptonshire area, and can help you to create the high quality print that every business needs.

To read The Drum’s article in full, go to:

http://www.thedrum.com/news/2013/08/07/paper-print-focus-what-value-print-over-digital

Harborough’s heroine Frances wins Great British Bake Off!

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Francis Quinn

Omniprint would like to congratulate Frances on her victory in The Great British Bake Off! Frances was victorious after impressing judges Paul Hollywood and Mary Berry with her combination of substance and style, as seen in her showstopping three-tier wedding cake, based upon Shakespeare’s ‘A Midsummer Night’s Dream’.

Born in Northampton, Frances moved to Market Harborough as a child, and now works as a children’s clothes designer for Harborough based label, Joules. In discussing her win, Frances said “I don’t think I could speak for a little while. It was complete and utter shock. It was so close, such a close final”.

Since the bake off, Frances has been approached by several agents, and says she wants to create a coffee table book that is unlike any that are already available. Speaking to The Telegraph in October 2013, Frances said “The baking market is completely saturated so I don’t want to do a book that’s anything like one that’s already out there. I’d like to create a book that’s got all my rough sketches and ideas.”