Top Tips for Succesful Leaflet Advertising

Flyer printing, Printers Market Harborough

1.  Begin with a striking headline to get your leaflet readFlyers

These are the most important words you will use on your leaflet. Around 8 of 10 people will read a headline – but only 2 out of 10 tend to read on. If your headline doesn’t pack a punch you will lose customer interest quickly without your message reaching them. Aim to:

  • Focus on your main benefit
  • Hone in on what matters to your target customers
  • Develop an urge to know more

2.  Capitalise on topical or seasonal events

Positive association with select events can prove a great boon to your business. Make sure:

  • These links bolster, not bury your message
  • The connection is clear enough that customer awareness is improved upon, not thwarted by the link
  • The information contained in the leaflet is readily understood; the offerings of your business are not confused with the event, for instance

3.  Ask your audience to do something 

Ultimately, what do you want your audience to do? A call to action is essential for all compelling advertising. Consumers may skim the leaflet, missing any information not clearly set out. Tell the consumer what they need to do to obtain the benefits above, and use the imperative: ‘CALL’, ‘EMAIL’, ‘VISIT’, ‘DOWNLOAD’, etc, are all examples of how to begin a clear call to action. As a rule, there should generally only be one such action call; bombarding the consumer with too many instructions makes the process feel like hard work, and can result in them not following any!

 4.  Display your integrity

Clearly showcase any qualifications, accreditations or awards pertaining to your business. These third party attributes, as well as customer testimonials, give your business the authenticity to establish consumer trust.

5.  Answer the following-

a) What’s In It For Me (WIIFM?)

b) Why should I pick you over everyone else?

Customers today are overwhelmed with advertising and can afford to be demanding. Resolving these issues draws the consumer one step closer. As prices can always be undercut, aim to prioritise your Unique Selling Point in answering the above questions.


Let Your Business Take Flight With Flyers From Omniprint

Flyer printing, Market Harborough Printers

There are myriad reasons to make flyers an integral part of marketing your event or business, today!Paper Planes Set

Flyers are highly cost-effective in comparison with advertising space in newspapers and magazines, making them a prudent choice even for smaller businesses.

They are quick and easy to produce. With flyers, you can keep potential customers up to date with your latest business news or offers, with quick and effective production rates.

Flyers can be distributed to anyone, at any time, and anywhere. Whether you decide on a door-to-door approach or to distribute your flyers at more specific locations and events, the possibilities for the dispersal and influence of your business message is versatile and unlimited.

Striking fonts and arresting designs capture customer attention in real time. It is always worth taking time to make sure your flyer stands out with the right colour schemes, photos, illustrations or graphics to best reflect the unique selling points of your business, and set it apart from other competitors.

The tangible nature of flyers is an added bonus. Once your flyer is physically in hand, the likelihood of it’s being kept in mind increases. The flexibility of distributing a flyer directly to potential customers allows both your flyer and your message to be either read directly, stored for reference, or passed to a friend or interested third party, further enhancing your company’s reach.

Flyers are a particularly expedient method of publicising incentives. These could be anything from offers, vouchers or promotional codes; all designed to bring in business quickly. The interactive nature of such codes and vouchers can also provide an effective measuring tool for the success of this particular strand of your campaign.

Lastly, flyers help to create a crucial base level of awareness for your business, a foundation that can then be capitalised upon with further marketing channels.

Could your business fly higher? Call Omniprint today and find out 01858462152




Omniprint provide flyers for first ‘Festival of Cycling’

Flyer printing

200 people took to the roads for Market Harborough’s inaugural ‘Festival of Cycling’, for which Omniprint created printed flyers, on Sunday 29th of March.  Organisers Race Harborough had hoped that it would offer something for everybody, but the poor weather proved a bit too much for some. Cycling uphill - blog resize

100 participants took part in the 100km route, with 65 participants cycling the 50km route. Cyclists came from across the East Midlands, with former England rugby captain Martin Johnson joining the race.

Both routes started at Robert Smyth Academy and took in many local villages including Great Bowden, Foxton, Medbourne, Kibworth and Mowsley before finishing in Market Harborough.

The event raise over £1,200 for local charity AdamSmile.

Race Harborough’s next and most ambitious event will be the Carnival of Running, taking place on June 13th on Carnival day, which will include the first half marathon in Market Harborough for over 3 decades – see for details.