Let Your Business Take Flight With Flyers From Omniprint

Flyer printing, Market Harborough Printers

There are myriad reasons to make flyers an integral part of marketing your event or business, today!Paper Planes Set

Flyers are highly cost-effective in comparison with advertising space in newspapers and magazines, making them a prudent choice even for smaller businesses.

They are quick and easy to produce. With flyers, you can keep potential customers up to date with your latest business news or offers, with quick and effective production rates.

Flyers can be distributed to anyone, at any time, and anywhere. Whether you decide on a door-to-door approach or to distribute your flyers at more specific locations and events, the possibilities for the dispersal and influence of your business message is versatile and unlimited.

Striking fonts and arresting designs capture customer attention in real time. It is always worth taking time to make sure your flyer stands out with the right colour schemes, photos, illustrations or graphics to best reflect the unique selling points of your business, and set it apart from other competitors.

The tangible nature of flyers is an added bonus. Once your flyer is physically in hand, the likelihood of it’s being kept in mind increases. The flexibility of distributing a flyer directly to potential customers allows both your flyer and your message to be either read directly, stored for reference, or passed to a friend or interested third party, further enhancing your company’s reach.

Flyers are a particularly expedient method of publicising incentives. These could be anything from offers, vouchers or promotional codes; all designed to bring in business quickly. The interactive nature of such codes and vouchers can also provide an effective measuring tool for the success of this particular strand of your campaign.

Lastly, flyers help to create a crucial base level of awareness for your business, a foundation that can then be capitalised upon with further marketing channels.

Could your business fly higher? Call Omniprint today and find out 01858462152

 

 

 

Key print marketing myths debunked

Market Harborough Printers, Printers Market Harborough

Whilst many companies are putting a lot of time, money and effort into their digital marketing, in the belief that print marketing will not get them the results they want. However, these beliefs are often unfounded, and so here Omniprint address the myths that are leading to missed opportunities for your business…letters-286541

Print is not eco- friendly – Print is often criticised for being harmful to the environment, however it’s worth noting that paper farms replant around 4 million trees every day ( which is four times more than they harvest).  Paper based marketing also has a smaller carbon footprint than digital, as emissions are only produced once.

Print is ineffective – Whilst many slate print marketing as old fashioned, it’s important to note that consumers still respond to this style of advertising. 73% of consumers would prefer to receive direct mail than email, whilst 70% prefer to read on paper than on a screen. The fact that other companies are avoiding print can actually work in your favour.

Print can’t be personalised – Digital media can very quickly be altered and personalised, with many wrongly thinking that this cannot be done in print. However, there are many ways to make print even more bespoke than social or digital media. Variable printing makes it possible to keep the entire design the same, only changing a name or address.

Print offers limited options – It’s easy to stick to the standard features when creating print material, but remember that you can get creative with everything from colour to size. Paper colour, size, texture, weight and cut can all be varied, and that’s before the ink even gets on the page!

To discuss printing your marketing materials with Omniprint, call us on 01858 462152.

New research shows that personal direct mail beats digital media in the battle of response rates

Market Harborough Printers

The research, undertaken by direct mail specialists Romax found that direct mail campaigns consistently produced higher than average response rates in comparison to email based campaigns.You've Got Mail

This backs previous data from Direct Marketing Association, which has found that direct mail’s average response rate was 4.4%, compared to email’s response rate of 0.12%. This is perhaps down to the fact that direct mail can be used in personalised marketing campaigns, with recipients being more likely to open personalised letters or cards than an homogenous email.

The DMA also cites the decline in overall volume of direct mail as a reason for using it, as recipients are more likely to open one or two letters than the many emails they receive on a daily basis.

To find out more about printing your direct mail letters with Omniprint, contact us on 01858 462152.

Can print be sexy?

Market Harborough Printers

In a speech at WAN-IFRA’s World Advertising Forum, Staffan Hultén, Vice President of RAM Research and Analysis of Media discussed the sexiness of print.Can print be sexy

“How sexy is print? It’s so unsexy you can hardly talk about it”, Mr Hultén said, noting that whilst print is unsexy, it is still an effective advertising medium. Key positives noted were that print is good at building a brand’s familiarity with readers and can be distributed frequently, so is consistently in readers’ minds.

Mr Hultén also argued that ‘advertising fatigue’ is becoming a problem, with people becoming fed up of ads, and so turning to ad blockers on their computers and televisions. This is good news for print, as this is often the only format in which customers see adverts.

Mr Hultén offered these thoughts on print:

  1. Size does matter, as people remember larger ads over smaller ones.
  2. Print is good for selling the positives of a brand.
  3. Readers only look at ads for a couple of seconds, and so have little time to register any complex information.
  4. There is no statistical proof that shows which side of the page is best to advertise on, so focus on what you have to say, rather than where your ad is placed.
  5. Frequency increases call to action.

Make your leaflet drop effective with Omniprint

Market Harborough Printers, Printers Market Harborough

Omniprint, printers based in Market Harborough print a wide variety of items. Printed leaflets and flyers are one of the cheapest yet most effective of getting your name out there; whether you’re promoting a product, service or event you can communicate with both new customers and old.  Here are the key components of a perfect leaflet drop…leaflet drop

Create a great foundation – a leaflet should aim to attract attention, create interest in your product or service, and stir the reader into action.

Limit your design – although you want your leaflet to look professional, too many images and fonts will only serve to distract from your message, and can end up looking messy. Keep text to a minimum, but make your call to action obvious. One image will suffice to put your point across.
Size – When designing your leaflet, remember what size the paper you will be distributing is. For flyers that will be handed out on the street, try A6 as passers-by will be able to fit it in their pocket. Leaflets sent out via post often get a better response rate if they are delivered in an envelope, but should still only be A6 or A5 sized.
Copy – keep your copy short and succinct, and always acknowledge your customer, rather than talking about yourself.
Think of distribution channels – By having a strong idea of what your target audience is, you will know what distribution channel will work best. Inserting leaflets in magazines and papers, handing out on the street, placing on cars, or posting door to door can all have differing effects for different businesses.
Response rate – It’s all well and good handing out leaflets, but how do you know that they have been effective? Make offers that are specific to leaflet holders, and always add a web address or phone number to your leaflet – asking a customer to quote a code from the leaflet will ensure that you know where that custom has come from.

To find out more about getting your leaflets and flyers printed with Market Harborough printers, Omniprint, contact 01858 462152 today.

Omniprint praised for personal help and good service

Market Harborough Printers, Printers Market Harborough

It’s always nice to receive positive feedback from customers even in difficult circumstances…

“I just want to say a big thank you for all your help with printing the order of service for next Tuesday.

Our friend was quite right…….he told me I would get personal help and a very good service.  Spot on!

Thank you again for all your help. The printed service sheet is lovely and I know that the rest of the family will be just as delighted as I am that, thanks to your help and expertise,  we’ll say goodbye  in style.”

Why direct mail will work for you

Brochure Printing Leicestershire, Market Harborough Printers, Printers Market Harborough

Direct mail is one of the more traditional forms of print marketing, and is still used for good reason: it works. Here are the key features of direct mail that should make you wonder why your company hasn’t tried it before…posting a letter to red british postbox on street

  • Direct mail is sent with one person in mind, and is consumed on a one-to-one basis, giving you time to engage directly with your customer. This time can be used to raise awareness, to persuade, and to convince.
  • Targeting the individual within their home means you’re more likely to reach out to them at a time when they are relaxed and more likely to give your company their full attention. Tailor made content will appeal more to the customer than something which has clearly been sent in bulk, and luckily for you, technology can make it very easy to add a personal touch with little effort.
  • As direct mail is a physical object, it is much more likely to be kept, providing a constant reminder of your brand and products. Adding a voucher or an offer to the mail will ensure that it is kept for even longer, and is more likely to make the customer act.
  • According to the Royal Mail Consumer Panel, 48% of UK adults have acted on something in the past 12 months as a direct result of mailing, with 30% having purchased something after receiving direct mail.
  • On average, for every £1 spent on direct mail, £13 profit is generated, making it the most cost-effective option out there. Integrating it into a media campaign can really boost the campaign’s potential. TV campaigns are 37% more effective and online campaigns 62% more effective when direct mail is used alongside them.

To get your direct mail campaign up and running, contact Omniprint on 01858 462152 today. 

Compliment slips: why your business should use them

Market Harborough Printers, Printers Market Harborough

The compliment slip is the best way of adding a personal touch to what can sometimes be rather general marketing information. They can be used where a letter would be a little too much, and can provide important details about your company.Two business card designs, a compliment slip and letter head in

The best compliment slips are generally quite simple, incorporating a clear logo with text that is easy to read and is in keeping with the rest of your business stationery.

To really engage with your customer, a compliment slip should be handwritten and have that individual touch, instead of including a stock printed message.

To find out more about getting your compliment slips printed with Omniprint, contact us on 01858 462152 today.

Are appointment cards still necessary?

Brochure Printing Leicestershire, Business Cards, Digital print Market Harborough, Market Harborough Printers, Printers Market Harborough, Printing flyers Leicestershire, Wedding stationery Market Harborough

businesscardWhilst text or email reminders for appointments are increasingly popular, there are still benefits to the old fashioned appointment card.

Firstly, appointment cards offer a physical reminder of an appointment – whether it be for a hair appointment or a business meeting, people tend to put the card somewhere they will see it and remember it. This means your card is probably seen by other people, so it offers some free advertising for you! Try to put all the basic information you would put on a business card onto your appointment card so that these potential new clients can get hold of you.

Try designing your cards to include special offers or vouchers, a QR code to link back to your website, or just some interesting facts about your business. By designing them with the customer in mind, you will have created something that they want to keep hold of and pay attention to.

Keep the design in line with that of your business’s promotional material, so that any potential clients know who you are, but feel free to think outside of the box with the rest of the design. Any interesting features will draw the client’s eye and help them to remember you.

To get your appointment cards printed professionally and make the best impression on your clients, contact Omniprint today on 01858 462152.

Seven reasons you should still use business cards

Business Cards, Digital print Market Harborough, Market Harborough Printers, Printers Market Harborough

Omniprint business card images 001In an age when it is uncommon to walk into a meeting without your smartphone in hand, are business cards really necessary or just plain old fashioned? Here are seven reasons why Omniprint think that you should still make the effort to get printing business cards for 2014…

It’s easier and quicker to give someone your information on a business card. Agreeing to email someone your information means that you have to gain their email address and input that information, so why not just have all of your details written down already?

Business cards are never inaccessible because you’ve forgotten to charge them, there’s a power cut, or you have no signal. You can use them in any location – even on planes or in hospitals, where you can’t have your device switched on.

You can use your business card as promotional material. Who says that your card should just have your name and contact details on it? Provide your potential client with some information about what you do and how you differ from other businesses and you could be on to a winner.

Business cards make your business seem trustworthy. If you’re a new or small business that people are unlikely to have heard of, your business will be judged on its appearance.

There are still plenty of people that do not own a digital device – they will value the fact that you’ve thought of this and have not forgotten about them.

Even if business cards are no longer absolutely essential in British culture, in countries such as Japan and Hong Kong you are still judged by your card, which is perceived as a way of showing how you do business.

To start the New Year with new business cards, contact Omniprint on 01858 462152 or email us at info@omniprint.org.uk. With business cards priced from 3p and appointment cards from 4p, we pride ourselves on printing cards with a professional finish, guaranteed to give your business the edge on your competition.