Banners : The Karma of Colour

Poster printing

The foremost aim of a banner is to stand out, and attract attention, and the simplest way of doing this is to choose a bright, bold colour that stands out from a great distance. Most banners tend to be in orange, white or yellow for this reason. These colours are in contrast to the majority of settings, meaning the eye of the consumer is instantly drawn.

Colour wheel

Yet your banner being seen does not always equal a success; like newspaper headlines and television advertisements, banners can also garner attention for undesirable effects. The best way to check the result of your banner’s colour scheme is to look at a colour spectrum, in a ‘wheel’ form. Choosing colours that are direct opposites on the wheel, such as red and green or blue and orange, is certainly arresting. However, when these opposing colours are placed directly together, it produces an unpleasant clashing effect and can even make some people feel dizzy. On the other hand, placing similar, analogous colours together, say for the banner font and background, means that the information will be impossible to read from more than a few metres distance.

You can get around this by using complimentary colours; those that make each other stand out without inducing ill effects in onlookers! A easy test for this is to identify the colour you wish to use on the colour wheel and, using your chosen colour as the first point, draw a triangle within the wheel. Where the other two points fall indicates the most complimentary colours for your original choice.

If you have no signature company colours to match, it is worth considering the following common interpretations behind colours in general.  Consumer perceptions of colour fall broadly as follows:

Red: Excitement

Orange: Friendly

Yellow: Optimism

Green: Peaceful

Blue: Trust

Grey: Balance

Although highly subjective on an individual level, blue is predominantly used by the National Health Trust, green the colour of choice for Greenpeace; you can bet these colours weren’t picked at random! Consideration of the values your business represents and alignment with representative colours creates a harmonious effect. By accurately reflecting who you are and what you do in an attractive way to the consumer, the colours of your banner help to target your ideal customers.

Somewhere over the rainbow is closer than you think!

Call Omniprint today to add some colour to your business: 01858 462152

The Advantages of Posters

Poster printing, Printers Market Harborough

Market Harborough based printers Omniprint now print large format print work including posters and posters can play an important role in your advertising strategy.  They provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Posters have the ability to stick in viewers’ minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Posters are also cheaper than common forms of advertising such as print, radio and television.Kitchener poster

Low Costs- The creative process of a poster involves a copywriter, a graphic designer and a printer. You can hire a poster distributor or simply hang the posters yourself. It is a simple process that won’t cost an arm and a leg. However it is important to check local laws that may prevent posters from being displayed in certain areas.

Active Response-People who are viewing posters are already in a situation where they are willing to engage in information such as standing in line at the local nightclub; people are likely to notice posters out of sheer boredom. A successful poster will have an eye-catching phrase that allows the viewer to take action immediately. This could be in the form of making a phone call, visiting a shop or navigating to a website.

Visibility-You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or bus station. Bombarding people with imagery will ensure the message sticks in their head.

Strategic Location-The biggest advantage of using posters is that they can be put just about anywhere and seen by almost anyone. Posters can be strategically located to target a particular market sector. For example, take-out restaurants might prefer to situate posters near busy bus stops or train terminals to target hungry commuters.

To get your posters printed with Omniprint, contact us today on 01858 462 152.

Designing your poster

Poster printing

Designing an effective poster can be crucial in boosting awareness of your brand, and can lead to a vast increase in business. So what are the key elements of creating the perfect poster?

Think about what information you want the poster to convey, and only include this information. If you are advertising a company or service, you probably only need your company name, slogan and website, whereas if you are advertising an event you will need to remember date, time and location.

Brainstorm design ideas based upon the type of event or service, the target audience, and where the poster will be displayed. Select two or three of the ideas that you think will have most impact, and pass them onto your designer.

Think about possible layouts, again bearing in mind where the poster will be displayed. For example, a poster displayed on a train platform will need to be large enough to grab attention from a distance, with text and images visible from afar. In contrast, a poster created for a small bulletin board in a library will be viewed by people that are much closer, and can thus be much smaller, and incorporate more text.

Put together all components of the poster, and call Omniprint to get a quote on 01858 462152.

The advantages of the old fashioned poster

Poster printing

With much advertising and marketing taking place in the digital world nowadays, is it time for your business to take a step back into the world of posters? Well-designed, eye catching posters are a cost-effective method of presenting your product or event to a specific target group. So what are the key benefits of printing your posters with Omniprint?We can do it poster

Low costs – Creating a poster is a really cost effective way of advertising your business. You only need a copywriter, a designer and a printer, and someone to hang the poster in strategic areas.

Response – Posters are normally placed in an area where potential clients are actively engaging with their surroundings, for example in the queue for a bus or nightclub, on the back of toilet doors, and in town centres. As these people are actively looking at your information, a poster should tell them what to do next. Including a call to action or QR code will make them take action.

Location & visibility – A huge advantage of printing posters is that they can be displayed anywhere, and so can target a particular demographic. Posters hung on the metro will target commuting businessmen and women, whilst posters in areas with a large student population will draw them to club nights or events.

To find out more about printing your posters with Omniprint, contact us today on 01858 462152.