Get your big idea noticed with a brochure

Brochure Printing Leicestershire, Printing for start-ups

The right company brochure can get your start-up noticed by potential customers, whilst informing your existing customers of your services. A great brochure will work to both outline what your company does, and what it has to offer.

Here are Market Harborough based Omniprint, we’ve put together some top tips for getting your big business idea noticed with a brochure…

Start with a strong promise – Outline the problems your customers may have, and what you can do to solve them. Do not begin with an outline of when your business was established etc., as this does not help the customer with a solution.

Go back to basics – Don’t get too carried away with impressing your customers and forget to include the basic information. Always include company name, several forms of contact information, a logo and a tagline.

Aim to inform not to confuse – Text works best when formatted in easy to read blocks, with accompanying images to illustrate key points. Include only your key points, which should be in line with what interests the reader most.

Remember your call to action – A brochure is no use without a call to action. Include an offer for a free quote or product sample to get your customer to act.

We are a Market Harborough based printer – happy to help you. To find out more about printing your start-up material with Omniprint, or to get a free quote, contact us on 01858 462152 today.

 

Brief your printer for start-up success

Printing for start-ups

As a start-up business, it can be easy to rush into things with your marketing materials and find yourself with either too much, too little, or unprofessional looking literature.

It’s well worth your time to sit down and think carefully about your needs before even approaching a printer. Here are some of the questions that you should ask yourself…

Which materials will I need?

Whilst you may think that you’ll just need a business card and a website which will do the talking for you, you may find that a brochure and flyers will come in handy as well. Consider how each of these printed materials could work to engage different groups of prospective clients, and design them accordingly.

How much of each material will I need?

Remember that it is far more economical to print a larger quantity all at once than having order again and have your printer set up another print run. Things like letterheads and compliment slips are worth ordering in high quantities (as long as you won’t be changing any details any time soon!).

What size paper should my material be printed on?

In order to keep printing costs down, it is best to keep to designing your materials on traditional ‘A’ sizes – avoiding the need for bespoke solutions later on in the process. Cutting and folding materials can further boost printing costs, so be aware of this when coming up with ideas.

To find out more about printing your start-up material with Omniprint, or to get a free quote, contact us on 01858 462152 today.