E-commerce sites turn to print

Brochure Printing Leicestershire

With print often being talked about in terms of decline in the face of the digital age, we were pleased to read that a growing number of e-commerce sites have turned to print in order to create a luxury edge to their brand.

Online-only retailers such as Birchbox and One Kings Lane have begun to send out catalogues and ‘magalogues’ – giving their customers information whilst also bringing the brand into a more physical space and allowing customers to interact with it in a different manner.Luxury magazine

Luxury e-commerce brand Net-a-Porter has gone one step further and released a paid-for fashion magazine, enabling the brand to be accessible and visible throughout the day. The magazine also allows the brand to connect with those customers who are less likely to shop online, for example an older generation who are in the market for luxury goods, but are unlikely to search for those goods online.

To find out more about printing your marketing materials with Omniprint, contact us on 01858 462152 today.

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