Brochures To Boost Your Business!

Brochure Printing Leicestershire, Printers Market Harborough

If you’d like to use brochures to market your business, you’ll need the copywriting, design, creative panache – and of course, customer knowledge, to make sure your brochures are effective and that potential customers respond. Market Harborough brochure printing

1. Know Your Customer.

The first step you should take before planning your brochure is to take time to understand your customer base. Who would want to buy your product? What is its unique selling point? What are its advantages and edge over your competitors? Researching at this stage, be it contacting previous customers, conducting telephone interviews with prospective ones or simply liaising with your salespeople constitutes a crucial measure in ensuring the effectiveness of your brochure in identifying specific and genuine customer needs.

2. Aid your planning with ‘AIDA’.

This acronym is a handy way of checking-off the following key points: Attention, Interest, Desire, and Action. To truly see great results, your brochure should first and foremost garner attention, raise interest enough to compel further reading, build upon this by creating desire within the customer for your product or service, and finally to convert all of the stages above with an effective call to action: this could be a completing and returning a contact form, calling your business number or registering for an online offer or even buying straight away.Market Harborough brochure printer

3. Don’t just tell, SELL!

Your aim should be to relate to the needs identified within your target market, and convey your solution to that. It is often said that the way to truly engage with a new acquaintance is to ask them questions about themselves; you’ve asked the questions in your market research, now relay your findings back to them and establish a connection. You should focus on the benefits, savings and other improving factors the customer will enjoy when they buy your product; if you can get your message across by highlighting your contribution to the customer’s, you will get a better initial reaction from the customer and a better chance of augmenting your business.

4. Choose slogans, headings or and graphics that capture attention and reflect your brochure’s content.

Make sure your copy is interesting, concise and relevant to your business objective – and make sure the photographs and headings accurately reflect the content!

5. Use any offers or benefits as headings to draw the customer further.

Prevent the customer from simply skimming through your brochure with eye-catching highlights and lucrative deals.Market Harborough printer

7. Present the customer with a solid reason to act NOW.

This could be a discount, complimentary gift or further benefit when the customer responds by a specific time of your choosing, or simply an emboldened reminder that the information applies while stocks last.

8. Ensure ease of response.

Make sure that the contact details for your business are accurate and clearly presented after the Reason to Act. These should include your company address, telephone number, website URL, links to your Facebook, Twitter, LinkedIn or Google+ accounts and if possible, a QR code to transport customers quickly to a specific product page, offer or newsletter.

Can our brilliant brochures take your business beyond? Call Omniprint now 01858 462 152

Update your business brochure for great results

Brochure Printing Leicestershire

A key weapon in your marketing arsenal is the humble printed brochure. Whilst potential clients can easily click onto a website, a brochure offers a more personal and professional way of displaying your products and services.Update your business brochure with Omniprint

Here are Omniprint’s tips for updating your business brochure in January…

Write your brochure for the reader – imagine what questions they need answering, and in what order they need information.

Use the front cover to motivate your client to get reading. Try combining an eye-catching image with some simple benefits to engage your client from the moment they receive their brochure.

Include a contents page if your brochure is over 6-8 pages. Use this page to highlight the most important sales point on each page, rather than using obscure titles such as product number.

Highlight the benefits and features of your products when describing them, as the person purchasing may not be the person who will end up using them.

To make sure your brochure is kept, rather than flicked through once and then recycled, put information that is helpful to your client base in it.

Try changing the shape from the usual A4 style. Use your imagination and the shape of your brochure can both reflect your business and produce significant results.

Always include a call to action. Remember to act your client to act, and then give them the means to do so – whether this be through including a telephone number, email address or form.

To find out more about getting your brochures printed with Omniprint, contact us on 01858 462152 today.

Get your big idea noticed with a brochure

Brochure Printing Leicestershire, Printing for start-ups

The right company brochure can get your start-up noticed by potential customers, whilst informing your existing customers of your services. A great brochure will work to both outline what your company does, and what it has to offer.

Here are Market Harborough based Omniprint, we’ve put together some top tips for getting your big business idea noticed with a brochure…

Start with a strong promise – Outline the problems your customers may have, and what you can do to solve them. Do not begin with an outline of when your business was established etc., as this does not help the customer with a solution.

Go back to basics – Don’t get too carried away with impressing your customers and forget to include the basic information. Always include company name, several forms of contact information, a logo and a tagline.

Aim to inform not to confuse – Text works best when formatted in easy to read blocks, with accompanying images to illustrate key points. Include only your key points, which should be in line with what interests the reader most.

Remember your call to action – A brochure is no use without a call to action. Include an offer for a free quote or product sample to get your customer to act.

We are a Market Harborough based printer – happy to help you. To find out more about printing your start-up material with Omniprint, or to get a free quote, contact us on 01858 462152 today.


E-commerce sites turn to print

Brochure Printing Leicestershire

With print often being talked about in terms of decline in the face of the digital age, we were pleased to read that a growing number of e-commerce sites have turned to print in order to create a luxury edge to their brand.

Online-only retailers such as Birchbox and One Kings Lane have begun to send out catalogues and ‘magalogues’ – giving their customers information whilst also bringing the brand into a more physical space and allowing customers to interact with it in a different manner.Luxury magazine

Luxury e-commerce brand Net-a-Porter has gone one step further and released a paid-for fashion magazine, enabling the brand to be accessible and visible throughout the day. The magazine also allows the brand to connect with those customers who are less likely to shop online, for example an older generation who are in the market for luxury goods, but are unlikely to search for those goods online.

To find out more about printing your marketing materials with Omniprint, contact us on 01858 462152 today.