Brochures To Boost Your Business!

Brochure Printing Leicestershire, Printers Market Harborough

If you’d like to use brochures to market your business, you’ll need the copywriting, design, creative panache – and of course, customer knowledge, to make sure your brochures are effective and that potential customers respond. Market Harborough brochure printing

1. Know Your Customer.

The first step you should take before planning your brochure is to take time to understand your customer base. Who would want to buy your product? What is its unique selling point? What are its advantages and edge over your competitors? Researching at this stage, be it contacting previous customers, conducting telephone interviews with prospective ones or simply liaising with your salespeople constitutes a crucial measure in ensuring the effectiveness of your brochure in identifying specific and genuine customer needs.

2. Aid your planning with ‘AIDA’.

This acronym is a handy way of checking-off the following key points: Attention, Interest, Desire, and Action. To truly see great results, your brochure should first and foremost garner attention, raise interest enough to compel further reading, build upon this by creating desire within the customer for your product or service, and finally to convert all of the stages above with an effective call to action: this could be a completing and returning a contact form, calling your business number or registering for an online offer or even buying straight away.Market Harborough brochure printer

3. Don’t just tell, SELL!

Your aim should be to relate to the needs identified within your target market, and convey your solution to that. It is often said that the way to truly engage with a new acquaintance is to ask them questions about themselves; you’ve asked the questions in your market research, now relay your findings back to them and establish a connection. You should focus on the benefits, savings and other improving factors the customer will enjoy when they buy your product; if you can get your message across by highlighting your contribution to the customer’s, you will get a better initial reaction from the customer and a better chance of augmenting your business.

4. Choose slogans, headings or and graphics that capture attention and reflect your brochure’s content.

Make sure your copy is interesting, concise and relevant to your business objective – and make sure the photographs and headings accurately reflect the content!

5. Use any offers or benefits as headings to draw the customer further.

Prevent the customer from simply skimming through your brochure with eye-catching highlights and lucrative deals.Market Harborough printer

7. Present the customer with a solid reason to act NOW.

This could be a discount, complimentary gift or further benefit when the customer responds by a specific time of your choosing, or simply an emboldened reminder that the information applies while stocks last.

8. Ensure ease of response.

Make sure that the contact details for your business are accurate and clearly presented after the Reason to Act. These should include your company address, telephone number, website URL, links to your Facebook, Twitter, LinkedIn or Google+ accounts and if possible, a QR code to transport customers quickly to a specific product page, offer or newsletter.

Can our brilliant brochures take your business beyond? Call Omniprint now 01858 462 152

Harborough residents encouraged to have their say for State of the Town report

Printers Market Harborough
Sustainable Harborough State of the Town surveyHarborough residents are being given the opportunity to make your voice heard by taking part in a survey about the town.  The results of the survey will form part of a new report.

Commissioned by Sustainable Harborough with support from Harborough District Council, the State of the Town report will consist of a combination of statistics from organisations such as the Office for National Statistics, supported by feedback from the opinion-based ‘Measuring what matters’ survey.

The report will include environmental data such as CO² emissions per capita and transport usage, as well as statistics about employment, the town’s economy, births and deaths and the local housing market. This will be supported by more subjective evidence from the residents’ survey as Gavin Fletcher, Project Manager for Sustainable Harborough explains.

“Facts can only tell us so much about a place – it is the people who live and work here who are best qualified to fill in the blanks and provide the full picture of what it’s really like to live in and around Market Harborough,” he says. “The more people who respond to the survey, the more accurate information we will have to help make decisions and have a positive impact on the town going forward.”

When completed, it will be used by local government and other relevant organisations to make recommendations for action and support bids for funding etc.  The full report will be published later in the year after all the information has been gathered, although Sustainable Harborough is hoping to share some of the initial findings at the I Love Market Harborough Festival on 27th June.

“Ultimately, the aim of the State of the Town report is to get a detailed picture of what it is like to live in the area – to help build on what we are doing well and work on things that  need improvement,” adds Gavin. “People will be asked their opinion on a range of issues such as  how easy it is to get a job after leaving education, the quality of our communal green spaces and about any participation in voluntary groups. This should provide a comprehensive set of measurable information which can be compared with a set of similar benchmark towns.”

You can can complete the 10 minute survey online here or by visiting www.sustainableharborough.co.uk.

There will also be researchers carrying out the survey on the streets of Market Harborough on Carnival Day on Saturday 13thJune. Anyone who completes the full survey will be entered into a prize draw for a £50 local food voucher.

Sustainable Harborough is a lottery funded Communities Living Sustainably project aiming to show how community based projects can make life better in a market town. For more information about the survey or the report you can call 01858 466 207.

 

Print marketing and online businesses

Printers Market Harborough

Here at Omniprint, we are happy to see any article that endorses print marketing as a way to support online, so enjoyed reading “The Surprising Power of Print Marketing to Leverage Your Ecommerce Site” on entrepreneur.com.

The online article challenges the notion that print marketing is ‘largely on its deathbed’, and argues that print is still relevant, even for a totally ‘online’ business. It gives several important reasons why:

  • ‘Print engages more of the senses, making it more memorable. As customers feel and smell paper, they gain tactile memories to associate with you.’
  • ‘Print pushes you to consider how well your visual design translates across different media. While your logo and colours may look great on a monitor, how well would they do in paper and ink?’
  • ‘Print helps you test your ability to engage your audience without falling back on a digital crutch. When there aren’t animations or clickable components available to hold viewers’ attention, how appealing is your design?’
  • ‘Print gives you a tangible way to build credibility with your target audience. By consistently displaying your logo, you convey that you are serious about your business, which builds brand awareness in your community.’
  • ‘Print makes you more personable. It reminds people that you are the face behind your business, especially if you include a picture of yourself or a short handwritten note on your print promotions.’

To find out how we could give your online business a physical edge, call Omniprint on 01858 462152 today.

Are customer magazines experiencing a recovery?

Printers Market Harborough

The news that budget food retailer Aldi has introduced a new customer magazine in Germany follows a recent trend of brands turning to print to help  market a variety of their goods and services.

For several years, brands have turned their attention to online marketing – through websites, email newsletters and social media, yet it seems that many are making the change back to traditional print marketing. Others, such as Boots and Tesco never stopped printing, finding that their audiences responded well to the print magazine format. Customer magazines

Customer magazines offer a highly important channel for business owners. Tesco Magazine commands a readership of 1.9million, whilst five of the top 10 magazines in the UK are customer publishing titles.  Over a third of the UK’s top 100 titles are produced for brands, whilst 14% of these customer magazines have a readership of 250,000 or more.

Whilst customer magazines are proven to work for big brands, smaller businesses are still hesitant to turn back the clock and give it a go, but magazines or leaflets really offer a unique opportunity for you to show your customers what you have to offer.

Perhaps try scaling down proceedings by creating a quarterly 4-page magazine. Use this opportunity to get your products and services seen by new customers and highlight any positive company news for your current customers, as well as featuring high quality images and any deals or offers.

To get your company magazine or leaflet printed with Omniprint, call us on 01858 462152 today.

Designing your pop up banner

Printers Market Harborough

With the business expo and conference season coming up, now’s the time to get your pop up banner stands designed and printed. Pop up banners are an important marketing and promotional material, and can help your business to stand out amongst the crowd. banner stands

Here are Omniprint’s top tips for designing an effective pop up banner stand…

Display your logo at the top of your stand – remember that people are most likely to read (whether consciously or unconsciously) what’s at eye level. Keep your logo and strapline towards the top to ensure that you banner stand grabs the attention of passers-by.

Design from L-R – It can be tempting to go all out on the design and really switch things up, but it’s important to remember that customers are used to reading from left to right, starting from the top and ending at the bottom. Start with the most relevant or eye-catching information and leave the finer details towards the bottom, or leave them off completely to encourage customers to ask questions.

Only use quality images – Remember that the pop up banner is going to be far larger than on your screen, so images should be of the highest quality to avoid pixilation. Never save images direct from websites as they are likely to be of a far lower resolution than you will need.

Always remember to include contact details – Not everyone who walks past your stand is going to stop and chat, so make sure that your contact details are clearly visible. Include phone number, website and email address, but also any social media channels, as customers may want to get a flavour of what your brand is about before committing to contacting you.

Think about where it will be positioned – Having a banner stand full of information is all well and good if you have a prime location where it can be seen fully, but think about what information customers will see if your banner is behind an exhibition table. Find out your location before designing, and work around this.

Pop up banner stands can really help a business to stand out when the design is well thought through and executed. Omniprint can help your design to come to life – call us on 01858 462152 today to get a quote.

Market Harborough Local Food and Drink Map

Printers Market Harborough

Omniprint were happy to be asked to print the second edition of Sustainable Harborough’s Local Food and Drink map for the start of April.

The A2 double-sided map features the best of Market Harborough’s local producers and retailers, as well as the restaurants, pubs and cafés that sell their produce.

Market Harborough Local Food and Drink Map

Image courtesy of Sustainable Harborough

Maps are available to pick up from The Angel Hotel, Harborough Market, The Waterfront Restaurant, edibLE16, Duncan Murray Wines, and many more! Just keep an eye out around the town.

To find out more about printing with Omniprint, call us on 01858 462152 today.

Market Harborough named in top 50 best places to live

Printers Market Harborough

Market Harborough has this month been named as one of the top 50 best towns and suburbs to live in by The Sunday Times newspaper.

The announcement came in part three of The Sunday Times’ Best Places to Live guide, which combines data on crime rates, house prices and school performance to rank the UK’s towns, suburbs, rural areas and cities.The Old Grammar School - 18th March 2015 - resize

The guide states: “Still relatively undiscovered by those seeking life after London, this ancient town in low-cost Leicestershire is within the magic hour by fast train from St Pancras.”

“The charismatic mix of period architecture in the centre is topped by the newly renovated Old Grammar School, built on stilts in the early 1600s with a marketplace underneath. You can hire it out now, though Harborough has plenty of other interesting places for a get-together.”

“The Grand Union Canal ends here – a nice spot for boating, cycling or a weekend stroll. There’s lots of new housing going up around the town, from one-bed affordable flats to six-bedroom detached.”

Why should your business still use compliment slips?

Printers Market Harborough

A compliment slip can be a great way of adding a personalised or custom touch to what can often be quite general information. Businesses should utilise a compliment slip when a letter could seem a bit much, and can use it to provide customers and potential clients with important information about your business.IMC compliments slip

The most effective compliment slips will keep be quite simple, utilising your company’s overall branding and logo, but leaving plenty of space for you to write your message.

For a personal touch that your customer will appreciate and engage with, ensure that your compliment slip is handwritten, instead of using a run of the mill printed message.

To find out more about getting your compliment slips printed with Omniprint, contact us on 01858 462152 today.

Working Breakfast celebrates 5th anniversary

Printers Market Harborough

Members of the networking group, Working Breakfast in Market Harborough are celebrating the group’s 5th anniversary together this week. The group who meet weekly at The Angel Hotel have passed leads generating over £1,000,000 during their time together and the group of 20 local businesses have also passed over 10,000 leads for each other and are the instigators behind the successful ‘Business Agenda’ event which runs every month at The Harborough innovation Centre. WB 5th Birthday 011

Graham Sayles from Omniprint who has been an active member of since its launch says, “Working Breakfast plays an important part of my working week, it’s a great opportunity not just to develop new leads but to find out how other local businesses are doing. It’s reassuring to know that you are not alone in tackling issues.”

The Group meet every Wednesday morning at The Angel Hotel from 7am till 8.30am and is a non profit making networking group based around new business generation, advice, support and friendship.

Newly appointed Chair Steve Compton from Harborough based oven cleaning company ‘The Clean Team’ has been a member of Working Breakfast for the past 3 years and comments “Working Breakfast is a great group for local companies or business owners like myself who are looking for new business and advice from other business owners.”

Working Breakfast always welcome new members, the first 2 visits are free and include a cooked English breakfast.  Any local companies who are interested should call 01858 44 55 43 or visit www.workingbreakfast.com to find out more.

 

Show your customer you care in print

Printers Market Harborough

Whilst it can be easy to fire off a quick thank you email, or even set up an automated response to interested customers, it is human nature to value the company that goes the extra mile to make you feel appreciated.Personalised thank you card

One way to show your current customers that you care and improve customer retention is by using print!

Tell your customers what you’re up to in a mailed newsletter.

With email newsletters all the rage nowadays, go for a mailed newsletter to stand out from the crowd and let your customers know what you’re up to – include news on new products and services, as well as offers that can benefit them.

Write handwritten personalised notes

Keep a stock of headed company paper, and write notes (handwritten rather than typed has the best results). Thank your customer for doing business with you, or just let them know you were thinking of them and think you could help them out.

Special occasions

Keep a note of special occasions – send out birthday cards to business owners, anniversary cards to businesses that have worked with you for a number of years, and Christmas cards. Be creative with your design, send them to Omniprint to get them printed, and then finish with a handwritten note and envelope.

If you’re looking to show your customers you love them through print, call Omniprint today on 01858 462152 to get a quote.