Are customer magazines experiencing a recovery?

Printers Market Harborough

The news that budget food retailer Aldi has introduced a new customer magazine in Germany follows a recent trend of brands turning to print to help  market a variety of their goods and services.

For several years, brands have turned their attention to online marketing – through websites, email newsletters and social media, yet it seems that many are making the change back to traditional print marketing. Others, such as Boots and Tesco never stopped printing, finding that their audiences responded well to the print magazine format. Customer magazines

Customer magazines offer a highly important channel for business owners. Tesco Magazine commands a readership of 1.9million, whilst five of the top 10 magazines in the UK are customer publishing titles.  Over a third of the UK’s top 100 titles are produced for brands, whilst 14% of these customer magazines have a readership of 250,000 or more.

Whilst customer magazines are proven to work for big brands, smaller businesses are still hesitant to turn back the clock and give it a go, but magazines or leaflets really offer a unique opportunity for you to show your customers what you have to offer.

Perhaps try scaling down proceedings by creating a quarterly 4-page magazine. Use this opportunity to get your products and services seen by new customers and highlight any positive company news for your current customers, as well as featuring high quality images and any deals or offers.

To get your company magazine or leaflet printed with Omniprint, call us on 01858 462152 today.

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